I have a small, however exclusive, comic book store in the city! It is 1 of multiple uncommon comic book shops in town, I guess because I keep close watch on my competition.
I visit all the other stores, and talk with the owners ,to find out what they are doing that I’m not doing. I assume my store is better than all the rest put together, however my sales lag far behind them, but why is that? Having a nicer store with a good deal more satisfied should put me way in the lead. It turns out that I was the only 1 not using online SEO, SEO, and leveraging social media to my benefit! SEO stands for search engine optimization, and using it helps to boost the visibility of your website. Since the website is 1 of the most pressing parts of any up-to-date business, this means that web development and SEO is just as pressing, then a website with terrible SEO is like owning a car that doesn’t labor — it just sits in the yard being ignored. I have contacted a couple of web development companies, and am waiting to hear back about price quotes and what kind of service they can offer me. In the meantime, I will focus on growing my social media presence with the major platforms ,because those are free to use and I guess my way around them pretty well. I may look into social media management as well, however for now I assume I can spend some time growing my web presence that way.